Brynäs (the swedish winner of the hockey games 2012) has a new major sponsor based in Gävle, BNT.
The company is providing over a million Swedish krona and become the club’s first so-called Diamond partner.
– They get a significant position in the club, says Brynäs Marketing Director, Sven Engwall.
As a Diamond partner BNT will appear on the players helmets and on LED advertising in the stadium.
Sven Engwall is obviously satisfied.
– It’s really great that we found an actor that works regionally, nationally and internationally, and is based in Gävle.
There is a huge heart in this, even if the cooperation is based primarily on commercial relationships.
Read an article in the newspaper (only swedish)