What does Franchising mean?
In brief, franchising means that someone who has developed a successful business concept for the sale of goods and/or services offers other people the opportunity, in return for payment, to use the business concept in their own business operations.
This business model is used in virtually every area of Swedish and international trade. Franchising is, in other words, a model for collaboration between companies which distribute goods and/or services under the umbrella of a common concept. The concept and brand are owned by a franchiser, in this case BNT International AB.
The concept and brand are used by a franchisee, who pays the franchiser a fee for doing so. The franchisee receives help in establishing his or her company, as well as various types of continuous support and services and the right to utilize the franchiser’s know-how and experience.